Magelang, en.SERU.co.id — Central Java Governor Ahmad Luthfi drew attention once again as he completed a 5-kilometer run while pushing his son Muhammad Alif Daffa’s wheelchair during the Rupiah Borobudur Playon 2026 event at the Borobudur Temple area on Sunday (5/7/2026)).
More than just a sporting challenge, Luthfi’s participation served as a platform to promote love for the rupiah, boost the local economy, and support sports tourism and micro, small, and medium enterprises (MSMEs).
The event, organized by Bank Indonesia’s Central Java office in collaboration with the provincial government, attracted around 4,000 runners from across the region. Participants could choose between 5km and 10km categories.
After crossing the finish line, Luthfi described the run as a fresh and engaging way to promote the Gerakan Cinta Rupiah (Love the Rupiah Movement) to a wider audience.
“This is a more vibrant approach. It encourages people to appreciate the rupiah while also getting more businesses to adopt QRIS digital payments,” he said.
Luthfi emphasized the event’s multiple benefits: improving physical health, stimulating sports tourism, energizing local MSMEs, and strengthening community bonds.
“Running doesn’t just keep the body healthy — it also creates economic opportunities. MSMEs grow, communities come together, and the regional economy gets a boost,” he added, accompanied by Central Java Secretary Sumarno.
He encouraged all regents and mayors across the province to organize similar themed runs tailored to their local strengths — such as mango runs, durian harvest runs, or events highlighting natural phenomena — to attract more tourists.
Luthfi also praised the strong partnership with Bank Indonesia, which he credited for helping maintain economic stability and control inflation in the province.
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Fourth Year of the Event
Bank Indonesia Central Java Head M. Noor Nugroho said this was the fourth edition of the event. Beyond sports and economic goals, it also included education on loving the rupiah, consumer protection, and efforts to control inflation through the Gerakan Pangan Sejahtera (Prosperous Food Movement).
The event introduced alternative food sources such as sorghum, mocaf, and processed onions to help ensure food availability and affordability.
Fifty-three MSME stalls offered a variety of culinary delights, handicrafts, and traditional clothing. Under the theme “Lari untuk Berbagi” (Run to Share), all registration fees — totaling around Rp600 million — will be distributed to support development and welfare in 10 villages surrounding Borobudur.
One regular participant, Rizal from Magelang, stood out for the third year in a row with oversized coin accessories. He said his goal was to introduce younger generations to the history of Indonesian currency.
“We want young people to know what Indonesian money used to look like. I hope this event keeps growing and gets even bigger in the coming years,” Rizal said. (gts/mzm)
