New York, en.SERU.co.id — Pop icons Madonna and Shakira will join K-pop supergroup BTS as co-headliners for the first-ever halftime show at the FIFA World Cup 2026 final, FIFA and Global Citizen announced on Thursday (14/5/2026).
The high-profile performance will take place on July 19, 2026, at MetLife Stadium (New York New Jersey Stadium) in East Rutherford, New Jersey, during the final of the 48-team tournament co-hosted by the United States, Canada, and Mexico.
Curated by Coldplay frontman Chris Martin and produced by Global Citizen, the roughly 11-minute show aims to raise funds for the FIFA Global Citizen Education Fund. The initiative targets US$100 million to improve access to quality education and football opportunities for children around the world, with part of the proceeds linked to tournament ticket sales.
FIFA President Gianni Infantino welcomed the collaboration.
“The FIFA World Cup 2026 Final halftime show will be a truly special moment, bringing together music, football and a shared commitment to improving the lives of children around the world,” Infantino said on social media.
“Together, we will support the FIFA Global Citizen Education Fund and help create greater access to quality education and football for children worldwide,” he added.
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The announcement was made through a lighthearted video featuring Chris Martin alongside Sesame Street’s Elmo and other Muppets characters, underscoring the global and inclusive spirit of the event.
The lineup unites major cultural forces: Madonna, the undisputed Queen of Pop; Shakira, who performed the 2010 World Cup anthem “Waka Waka” and has a new official song for 2026 titled “Dai Dai”; and BTS, representing the global influence of K-pop.
*(Source: Reuters, BBC Sport, Billboard, FIFA Official (Instagram/YouTube) and Global Citizen)
