Batu, en.SERU.co.id – Batu Mayor H. Nurochman SH MH expressed appreciation for the innovation and competitiveness of Micro, Small, and Medium Enterprise (MSME) actors in Batu City. The sense of pride was conveyed directly while inspecting the fruit vinegar business belonging to Petani Lemon Jaya in Sidomulyo Village, Batu Sub-district, during the Cak Nur Sapa UMKM blusukan agenda.
This processed fruit vinegar product based on local commodities has proven capable of competing not only in the national market but has also successfully penetrated the international market, one of which is by reaching consumers in Malaysia. The Batu Mayor expressed his pride in the creativity of MSME actors who are able to process local agricultural products into high value-added products.
“This step is an effective solution in overcoming potential losses for farmers during peak harvest. Besides being sold fresh to traditional and modern markets, these fruits are processed so that they have added value and no harvest results are wasted,” said Cak Nur on Saturday, October 10, 2026.
The business pioneered by Nizar Hilmi since 2022 was initially born from an urgent situation when the supply of lemon fruit was abundant. That condition actually caused its price to plummet in the market.
“At that time lemons were very abundant and difficult to sell, so we processed them ourselves and tried selling online,” recalled Nizar.
Thanks to perseverance and a focus on digital marketing, the Petani Lemon Jaya product line is now developing rapidly. Not only lemons, they also process other local commodities such as apples, pineapples, dates, and strawberries. All raw materials are absorbed directly from farmers around Batu City to maintain supply sustainability as well as support the local economy.
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“In one production cycle, as much as 2 tons of fresh fruit are processed into around 1,000 liters (1 ton) of processed vinegar,” he stated.
The success of utilizing online platforms and live commerce strategies on social media proves that local products from the village are able to attract buyers even to foreign countries. The Batu City Government itself is committed to providing full support so that local MSMEs continue to grow, upgrade, and are protected in terms of legality. Through the Integrated Business Service Center (PLUT), the regional government is present to assist business actors from downstream to upstream.
Concrete forms of assistance prepared by the Batu City Government include arranging production spatial layouts and ensuring hygienic standards and production efficiency. Not only that, improving packaging attractiveness, facilitation, up to the management of BPOM permits for each flavor variant. MSME actors are also given provision of digital marketing strategies and optimization of live commerce to expand reach to the global level.
