Malang, en.SERU.co.id – On its 1,266th anniversary, the Malang Regency Government has officially launched a new logo carrying the tagline “Kabupaten Malang Berdaya Saing” – Competitive Malang Regency. Officials say the phrase captures both the identity and the spirit of this year’s celebrations.
Committee chair Yetty Nurhayati said the anniversary will run over two consecutive days and serve as a chance to showcase the potential of the regency’s 33 districts while drawing in the public, especially younger residents.
“There will be outdoor shows, painting and singing contests, and several music performances tomorrow,” she said on Saturday.
The chosen logo pulls from distinctive local symbols, including the Cucak Ijo bird and the meaning it carries. Even with ongoing budget efficiency measures, organizers insist the festivities will stay lively and entertaining for residents.
“We are maximizing what we have by working with many partners. We are not relying solely on the regional budget. Today alone we are collaborating with MSMEs, banks, cultural figures and artists. Over these two days we are also partnering with the Malang Regency Arts Council, schools and others. Tourism operators and hotels are part of it too,” Yetty explained.
Eighteen events are planned, split into core and supporting activities. Core programs include the logo launch, a Quran completion ceremony, interfaith prayers, a visit to ancestral graves, a special DPRD plenary session, an official ceremony, a reception and a performance of wayang gancang or gandrag.
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Supporting events feature festivals organized by local government agencies and community groups, among them the Singhasari Jayanti Festival, Kanjuruhan Adiluhung Carnival, a fun run, an MSME exhibition and a Wayang Topeng Malangan performance.
Yetty hopes the series of events will reach far beyond government circles and truly involve the wider public. The goal, she said, is a people’s celebration that also lifts tourism and strengthens Malang’s competitiveness going forward.
“With the current conditions, we want to introduce the potentials Malang Regency has to offer. That is why so many competitions involve young people, so the next generation starts recognizing what we have. We also want to present these strengths beyond our borders so Malang can become more competitive,” she added. (wul/mzm)
Indonesian Version:
Hari Jadi ke-1266 Pemkab Usung Tema ‘Kabupaten Malang Berdaya Saing’





